I'm
not staking out space in Times Square so I can see (among other
things) Ryan Seacrest and Selena Gomez really close up this New
Year's Eve.
Nor am I commenting on the recent fluctuations in the
stock market, which suffers from a bad case of TMI if you ask me.
No,
I'm waiting for something else to drop. I'm waiting for the
seventy-five cent package of Oreos to appear.
Let
me explain.
You
might not know this, but the Oreo you just deconstructed to get at
the icing or dunked in a glass of Mountain Dew was made in Chicago.
But not any more.
Mondelez,
the sprawling snack food giant spun-off from Kraft Foods, is packing
up its chocolate wafers, gooey cream centers and six-hundred jobs
and moving production of its best-selling Oreo cookies to Mexico.
It should be noted this
is not the result of Mondelez's desire to develop a truly
authentic lime and beer-flavored Oreo. Nope. This is just another
cash grab by another big American corporation.
Mondelez
cites outdated facilities and the cost to modernize them as the
reason for the relocation, but I suspect the lack of additional union
concessions and the City of Chicago's refusal to subsidize the
improvements are the real cause.
That
and the irresistible opportunity to exponentially increase their
profit margin, thrill their shareholders, pump up Mondelez's share
price and boost CEO Irene Rosenfeld's annual income.
And
isn't that what it's all about?
I
don't really expect the price of Oreos to go down, even if Mondelez
is saving a bundle on labor. (On average, Mexican factory workers
earn eighteen percent of what their counterparts in the U.S. do.)
Still, couldn't the consumers who have sustained Oreos throughout their
hundred-year lifespan reasonably expect an attendant drop in price? Especially
considering that as taxpayers, they will be the ones subsidizing
the workers Mondelez left behind?
In
the great shell game that is business, I expect a PR release saying
the relocation merely fends-off an inevitable fifty-percent price
increase had the plant remained in the United States. That the move
actually stabilizes the cost of Oreos.
Yeah.
That's it. This is about keeping Oreos affordable.
So
put those thoughts of seventy-five cents-a-pack Oreos out of your
head you greedy, selfish consumer you.
Where do you suppose that came from?