Sunday, December 19, 2010


I was at K-Mart yesterday. Namely, it was to purchase a boot tray. Despite the $4.49 price tag, it is priceless when it comes to storing big, wet winter boots.

Once I had secured said tray, I headed towards the registers. That’s when I encountered the most jaw-dropping Christmas gift of the year: the camouflage Snuggie.

I ask you—is there a better example of conflicted? I mean, where do you even begin? Declaring your masculinity from underneath a Snuggie? Are you serious?

Marketing-types should know there are places where camouflage just doesn’t work: Smart cars. Taylor Swift albums. Eat Pray Love. And Snuggies.

Convincing the world you’re an alpha-male from beneath a Snuggie is Michael Buble pretending he's Fifty Cent.

Ours is a culture of intimidation. Confrontation. Which is why we embrace reality TV and enormous SUVs and threat-spewing conservatives. And if you want to wear camo, fine.

But do it right. Drive a big, black pick-up. Shave your head. And don't forget the sunglasses and Oakland Raiders T.

But a camouflage Snuggie? There isn't a calculator in the world that can make that add up.

On the other hand, you could always hope no one sees you. Which, come to think of it, was the original purpose of camouflage.

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