I am one generally not given to running to the home of a friend, a public house or even my favorite vendor of
liquor and fine spirits and yelling “Where's the f-in' vodka?”
But a distillery in the Netherlands could change that.
The brilliantly-named Effen Vodka takes its moniker from a word in the Dutch language which means smooth, even and balanced, and does not in any way play upon a coarse American phrase in a blatant attempt to garner social media attention and sales.
Or to make us laugh.
But it is pretty funny. And where the hell is the TV campaign?
This is better than Chevrolet attempting to peddle the Nova in Mexico, where the word (tragically) means no-go. Or Coca-Cola erecting billboards in China with a translation of its 'Coke adds life' slogan which said it would bring your ancestors back from the dead.
Like Stand 'N Stuff taco shells and the KFC Zinger Double Down King, I only wish I'd thought of it first.
No comments:
Post a Comment