Huh?

When it's not baseball season, the Chicago Bulls are my favorite team. I have lived and died with them repeatedly. The way all fans do.

Dating back to the days of Walker, Boerwinkle, Love, Van Lier and Sloan, I have relished their traditional emphasis on defense and was thrilled to see it resurrected twenty years later, headed by some kid from North Carolina whose name escapes me at present.

Another twenty years later, hope again spiraled out of control when a young nucleus of Luol Deng, Derrick Rose and Joakim Noah produced the NBA's best record over the course of the 2010/11 season. 

It was hard to believe the glory days weren't back.

Of course, the season's first three and four-game losing streaks in the midst of the Eastern Conference Finals put an end to that. Add a career-altering knee injury to Rose one year later, and the glory days were something for other people to enjoy.

In other words, the ephemeral and capricious nature of championships had become startlingly and painfully clear.

With that team now scattered to the four winds, the rebuilding has begun anew—kind of.

With a stated goal of becoming younger and more athletic, the Bulls used this year's first-round draft pick on Denzel Valentine, a talented and promising guard from Michigan State.

Check.

Then free-agency opened. You should know the Bulls have done notoriously poorly for a team of their renown, with just Carlos Boozer and Pau Gasol to show for their extracurricular wooing.

Until this year.

The Bulls have evidently changed course and decided they're a team on the cusp of a championship. In one week, they have successfully pursued (and signed) thirty-year-old Rajon Rondo and thirty-four year-old Dwyane Wade.

Now, Mr. Wade is a player as talented as his name is misspelled. A sure-fire Hall of Famer. The winner of three NBA championships. The lineage is faultless.

Mr. Rondo is also highly regarded, named to numerous all-star teams and the winner of an NBA championship with the vaunted Boston Celtics. He is a triple-double waiting to happen.

Either could be the tipping point that pushes a team on the verge into serious contention.

But the Bulls aren't. In the words of GM Gar Forman, they're retooling. Getting younger. More athletic. Aren't they? 

It's hard to see how the additions of two guards in their thirties constitutes a youth movement, unless we're competing in an over-fifty league at the YMCA.

The glut at guard is unfathomable. Do the Bulls have a secret? Are they going to trade Jimmy Butler? Move him to small forward?

Who knows.

It's hard to admit The Man matters. But he does. Look at the Cubs under the custody of Tom Ricketts and Theo Epstein. I can only hope the Bulls' brain trust of John Paxson and Gar Forman knows what the hell they're doing.

Jerry Reinsdorf obviously does.

But as the folk who let Deng, Gasol and Noah walk away virtually scot-free, and who replaced one of the league's premier coaches with an untested—but servile—lapcat, you have ample reason to wonder.

And I do.

Brand Names and Championships

I know it’s considered bad form to celebrate the failure of others, but I can’t help it. I am happy the Miami Heat lost the 2011 NBA Finals.

There. I’ve said it. Light the fires of hell.

I’m happy because I am a sports purist; one who holds on to the quaint notion that great teams are made, not purchased. One who believes a wily general manager scours the draft for cohesive and complementary talent, pulls off a savvy trade or two and voila! A champion is born.

This as opposed to writing checks.

George Steinbrenner forever corrupted professional sports, and for reasons that are far beyond me is roundly celebrated for it. Thanks to him, the commonly-held belief, the aspired-to business model, is he with the most all-stars wins.

And the Miami Heat are merely the NBA’s Steinbrenner knock-off. They’re the Yankees of South Beach. A collection of high-profile players that, on paper, make for a can’t-miss team.

If this were a proven formula, the Yankees (with a payroll that is typically twice that of any other MLB team) would win the World Series every year. Daniel Snyder (Washington Redskins) and Jerry Jones (Dallas Cowboys) would have split the last decade’s Super Bowls.

The Detroit Red Wings would have more Stanley Cups than President’s Trophies. And the 2003/04 Lakers—the team that Gary Payton and Karl Malone joined to form a supposed 82-0 juggernaut with Shaq N’ Kobe—would have won the title going away.

But they didn’t. These chemistry-free undertakings have by and large gone title-less.

In a celebrity-obsessed, brand-name culture such as ours, I suppose this was inevitable. Which only serves to make it more refreshing to see that titles and trophies are still based on chemistry, and not Q indexes.

Enjoy your summer, guys.